Cameron Hayes is not your average pop singer/ songwriter. At 21, but with the ferocity and confidence of someone twice her age, she expertly crafts genre-crossing, brooding music that exists entirely on a plane of its own. An alumni of the London Academy of Contemporary Music, Cameron isn’t defined by one particular sound or movement. She creates her own idea of cool, describing herself as alternative electronic pop with an ‘aggressive depressive’ undertone, focusing on poignant lyrics and soul-stirring melodies. “My aim is to create music with depth and character – I want my songs to tell stories; I want you to be able to shut your eyes, listen to the lyrics and watch the song unfold in your head.” Citing artists like Banks, St. Vincent, Foals, Radiohead and Sam Fender as influences, her varied and eclectic taste mixed with her classical background can be heard throughout her music. Her first release, ‘Chemical Love’, was unveiled in 2019 as a taster of the evocative pop anthems to come from the singer, and now armed with a clutch of bold and unruly new songs, Cameron is ready for 2020. Cameron also leant her talents to drum and bass producer Dimension for the collaborative single ‘Devotion’ in early 2019. Premiered on BBC Radio 1, the track has millions of streams, highlighting her versatility as an artist. Cameron Hayes is only at the beginning of her career. A bold young voice to be heard and a force to be reckoned with, hers is a name you’ll be hearing more about!